“It’s a shame that eco doesn’t always mean good for the planet.” This was the thought that SimplyGood’s founder, Jeremy Lee, had when he saw that many of products in the cleaning aisle used ‘eco’ to refer to their natural ingredients, yet they all used single-use plastic packaging with carbon intensive production and transport practices.

Passionate about finding a better way, Jeremy set to work to create high-quality, innovative home cleaning & personal care products which consumers could trust to be 100% natural while also eliminating single use plastic bottles and reducing home carbon footprint. In 2021, SimplyGood was birthed. 

SimplyGood aims to help consumers take easy actions at home which have a real and positive impact on the planet. They create high quality eco-friendly home cleaning & personal care products which eliminate the need for single use plastic bottles in the home. SimplyGood’s products are made from 100% natural, plant-based ingredients to keep families and pets safe, and their packaging is compostable too.