At ecostore, they make it easy to choose safer, effective products to care for your family’s home and health – made with respect for the environment. What’s important to you, matters to them too. That’s why their household cleaners, laundry, body care, skincare, baby care and oral care products are cruelty free, and made from naturally derived ingredients that they have selected because they are safer and more sustainable. Made with care, and designed by their world-class research and development team to be effective for all your household needs. It’s all part of their mission to make the world a safer place, one person, and one home at a time.
Malcolm and Melanie Rands founded ecostore on New Zealand’s lush, subtropical Northland coast in 1993. Part of a group that created an eco-village nestled in a valley dotted with streams and surrounded by native forest, the Rands set out to make their home as clean and green as the land they called home.
By creating hardworking, highly effective products for people and their home, removing harmful or unnecessary chemicals, the ecostore ethos has always been to put people’s health first and give them the choice to live clean.
From one New Zealand family to another – the Rands passed the baton to the Kraus family in 2013. Now led by Pablo Kraus, our goal is to be the world’s most trusted eco-friendly home and body care brand.
Today they continue to proudly develop, manufacture and pack their household cleaners, laundry, body care, skincare, baby care and oral care products at their own carboNZero certified factory in Auckland and share them with the world.
“ Since the very beginning, we’ve been paranoid about what ends up on people’s skin. So much so, we reject 50 per cent of the natural eco-chemicals because we are so concerned about your health. Health is a priority for us over and beyond the ecostore philosophy. Health is also very motivating – and that can be the point of difference you have from the multinationals.
Our ethics are our defense mechanism. Because as soon as we start cutting corners, we become a ‘me too’ and then our competitors will be able to easily take us down – we’ll just be the same as them. ”
Malcolm & Melanie, Co-Founders