Managing menstruation is a huge problem across the globe. Over 800 million women between the ages of 15 and 49 are menstruating on any given day, studies show. Yet, a significant proportion of women have little or no access to feminine hygiene sanitation during their periods.
Championing a change in the way women face menstruation issues is Singapore-based feminine hygiene products company, Freedom Cups.
The social startup, founded by three Singaporean sisters, work on a buy-1, give-1 model where every cup purchased directly from us allows us to give a cup to a woman in an underprivileged community. This allows for a win-win situation where women who can afford it decrease their use of non-biodegradable sanitary products, and women in developing communities gain access to sanitation during their monthly bleeds.
Their cause has attracted global attention. In 2020, the sisters made the Forbes 30 Under 30 Asia list, which recognizes 30 outstanding individuals in various fields – from social entrepreneurship to sports. And in April 2021, Vanessa won the Commonwealth Youth Award for Asia, which recognizes young people from every region of the Commonwealth whose innovative projects have had a significant impact on their communities.
" Freedom Cups was started with the intention to get natural and eco-friendly products to women that are better for our bodies and the earth, to help other women who are not as privileged gain access to sanitation, and to get all of us more attuned with our amazing bodies. "
Rebecca, Joanne, and Vanessa, Co-Founders