It started in a Melbourne cafe with a simple idea: keep it and use it again. When siblings Abigail and Jamie Forsyth started a café business in Melbourne in 1998, disposable cups were entering the public landscape; the signifier of a busy professional life and a vibrant independent coffee scene.
As the business grew, so did their concerns about the volume of packaging being consumed, particularly disposable cups; lined with polyethylene, they were non-recyclable.In 2007, following the successful trial of a reusable soup mug, and the unsuitabilty of existing thermoses and mugs for refill in a café environment, they decided to design and manufacture their own – a barista standard reusable cup for people to enjoy better coffee on the go.They took a huge gamble that usability, low-impact manufacturing and design aesthetics could drive behaviour change and make a difference to how people think about convenience culture.
Right away people recognised KeepCup as the solution to a problem they were concerned about - single-use packaging and the volume of waste entering the environment. The reuse movement grew from there, consumer driven with the endorsement and support of the café and roaster community.
KeepCups are now used in more than 75 countries around the world and users, or reusers, divert millions of disposable cups from landfill every day. Their actions inspire others to do the same.
1% of all sales revenue is given to protect the environment, and as a single-use free business, we help convert people and organisations into committed reusers. KeepCup is also BCorp certified, which means we measure our impact to improve social and environmental performance.